A working catalogue of HockeyCurve's DCO library.
DCOGallery indexes every live template in HockeyCurve's production DCO platform. The catalogue spans 324 formats across five mechanic families, sourced from the live template service and rebuilt as a static, fully crawlable website so both humans and language models can reason over what is actually shippable.
Why this exists
Most DCO galleries are built as JavaScript single page applications. They look fine in a browser, but to a search engine or an LLM they are blank. The HTML they serve says "you need to enable JavaScript", which is the digital equivalent of a closed door. DCOGallery is the opposite. View source on any page here and the entire content is already there, server rendered, no JavaScript required to read it.
What you can do here
- Browse the full library by mechanic family.
- Open the live demo for any template, embedded inline.
- Read the creative requirements, ad ops requirements, and module composition for each format.
- See observed CTR ranges and the industries each template has shipped for.
Mechanic families
Dynamic. Templates that change in real time based on environmental signals. Geo, weather, AQI, time of day, sensex, lineitem rotation, cricket and football moment marketing.
Interactive. Templates that respond to user input within the ad unit. Carousels, dropdowns, microsites, search bars, surveys, polls, sliders, store locators, color selectors.
Gamified. Templates with game mechanics. Tap to reveal, drag to reveal, peel, scratch, spin, drop and catch, puzzle. Built for engagement and reward moments.
Impact. Expandable and high impact templates for premium publisher placements. NDTV, TOI, NBT, News18, ZEE News, Hindustan Times, Bollywood Hungama.
Calculators. Interactive calculator templates that move users from awareness to consideration inside the ad. EMI, FD, SIP, BMI, cost saving, rewards.
A note on data
The catalogue is a static rebuild of the live HockeyCurve template service. CTR ranges shown are observed performance bands from past campaigns. Specific brand work is not displayed here; this is a showcase of the platform's mechanics, not of any individual client deployment.
Ready to assemble one of these for your brand? Start at DCOBuilder →