Lead capture that lives inside the ad.

A multi-frame ad that opens with a hook (offer, value prop, or question), captures structured input across two to four short steps (name, email, city, intent), and confirms with a thank-you frame. Optional carousel of next-step content. The lead writes directly to the brand's CRM or DSP audience pool via tracker macros.

Real estate, education, life and health insurance, and financial services consistently report better lead quality from in-banner forms than from landing-page forms, because the friction of context-switching is removed. Lead volume drops slightly compared to broad redirect campaigns; lead quality rises sharply.

Yes. A survey-style template can score the user on three to five questions (budget range, timeline, location), and only ship the high-scoring leads to the CRM. Low-score users still see a thank-you frame and a soft CTA, but they don't enter the sales pipeline. This protects sales team bandwidth.