Dynamic · Template ID 367 · Indexed 2024-12-20

Dynamic Geo Line Item Style6 - Half Canvas

Bg, copy and kv changes based on the lineitem id. Weather icon changes based on the weather condition

D#367
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How this template works

How does this template work?
Dynamic Geo Line Item Style6 - Half Canvas is a dynamic format that reads real-time signals like geo, weather, AQI, time of day, or feed data, and changes the creative in response without manual variants. Bg, copy and kv changes based on the lineitem id. Weather icon changes based on the weather condition The template ships pre-wired for major DSPs with click and impression trackers; macros are injected at render time.
What signals drive personalisation?
This template is driven by local weather conditions, and DSP line-item routing. Signal stacking is supported, meaning two or more signals can compose into a single creative variant without re-trafficking. Observed CTR range across HockeyCurve campaigns: 0.3- 0.5%.
Who is this template for?
Format-agnostic by design, so it works across any vertical that can supply the underlying creative inputs. Brands provide open files (PSDs or AI), the platform handles assembly, QA, and DSP delivery.

Creative requirements

What the brand provides for this template to assemble cleanly.

  • Product Images

Module composition

Internal HC studio modules assembled to render this template.

richmediaswitch

Ad ops requirements

  • Landing page URL
  • Click & Impression Trackers
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