Dynamic · Template ID 35 · Indexed 2024-04-03

Dynamic Video - Full Canvas

Canvas size richmedia + video template

D#35
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How this template works

How does this template work?
Dynamic Video - Full Canvas is a dynamic format that reads real-time signals like geo, weather, AQI, time of day, or feed data, and changes the creative in response without manual variants. Canvas size richmedia + video template The template ships pre-wired for major DSPs with click and impression trackers; macros are injected at render time.
What signals drive personalisation?
This template is driven by ambient temperature. Signal stacking is supported, meaning two or more signals can compose into a single creative variant without re-trafficking. Observed CTR range across HockeyCurve campaigns: 0.12 - 0.52%.
Who is this template for?
Best fit for Mediaentertainment. The same template generalises to any vertical with similar signal availability. Brands provide open files (PSDs or AI), the platform handles assembly, QA, and DSP delivery.

Creative requirements

What the brand provides for this template to assemble cleanly.

  • Heading & Sub Heading
  • CTA Copy
  • Open files (PSD/AI)
  • Brand Font Files (.ttf/.woff2)
  • Product Images
  • Video File (MP4/MOV, max 15s)

Ad ops requirements

  • Landing page URL
  • Click & Impression Trackers
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