Interactive Dropdown Style6 is a interactive format that responds to user gestures inside the ad unit such as taps, drags, dropdowns, or swipes, capturing engagement before any click-out. Dropdown and feed creative The template ships pre-wired for major DSPs with click and impression trackers; macros are injected at render time.
What signals drive personalisation?
This template is driven by product feed inputs, and user interaction. Signal stacking is supported, meaning two or more signals can compose into a single creative variant without re-trafficking. Observed CTR range across HockeyCurve campaigns: 0.10 - 0.50%.
Who is this template for?
Best fit for Mobiles. The same template generalises to any vertical with similar signal availability. Brands provide open files (PSDs or AI), the platform handles assembly, QA, and DSP delivery.
Creative requirements
What the brand provides for this template to assemble cleanly.
Product Images
Module composition
Internal HC studio modules assembled to render this template.