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Use case

Ads that earn the click by being fun.

Spin-to-win wheels, scratch-to-reveal cards, drag-to-build mechanics, tap-to-score mini games, puzzle reveals. Templates that turn the ad slot into a 5-second game with a brand reward at the end.

25 matching templates · Build with one of these →

Common questions

Why do gamified ads outperform static ads?
Gamified ads convert idle attention into active engagement. The user is already paused on the ad slot; instead of asking them to click and leave, the ad asks them to play. Average dwell time is multiples higher, brand recall is meaningfully higher, and CTR (when measured) is in the 0.30 to 0.70% range, well above the static benchmark.
Are gamified ads compliant with DSP and publisher policies?
Yes. All HockeyCurve gamified templates pass MOAT, IAS, and major DSP creative review. Mechanics are deterministic (no real gambling logic), animations respect the publisher's CPU budget, and all interactions are accessibility-friendly with keyboard fallbacks where required.
Which gamification mechanics are available?
Spin wheel, scratch to reveal, tap to reveal, drag to reveal, drag to build, puzzle assembly, tap to score (mini game), drop and catch. Each ships with confetti and reward animations. Mechanics can be customised with brand offers, copy codes, or product reveals.

Templates for this use case

25 templates

Ready to ship one of these?

Bring your brand files. The platform handles assembly, signal wiring, QA, and DSP delivery. Two to three working days from brief lock to live.

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