DCOGallery Build your DCO →
Use case

Creative that reads the weather before it renders.

Templates that change copy, key visual, and call to action based on the user's local weather, AQI, and temperature. Sunny variant for sunny cities, rainy variant for rainy cities, masked-up variant for high-AQI cities, all from a single ad tag.

19 matching templates · Build with one of these →

Common questions

How do weather-triggered ads work?
The ad tag detects the user's location at impression time, queries a weather API, and renders the creative variant matching current conditions. A pizza brand can show a hot-soup variant on cold rainy days and a cold-drink variant on hot sunny days, automatically. No re-trafficking, no audience splits, no manual intervention.
What weather signals are supported?
Current temperature, weather state (sunny, cloudy, rainy, snowy), forecast, and air quality index. Signals can stack, so a single creative can change copy based on AQI while also changing the background based on temperature. The platform updates signal data hourly.
Which industries see the strongest results from weather DCO?
Quick service restaurants, beverages, OTC pharma, beauty and skincare, ride-hailing, and home appliances all report strong lifts when creative matches local weather. CTR ranges in HockeyCurve campaigns observed between 0.10% to 0.65% depending on category and signal strength.

Templates for this use case

19 templates

Ready to ship one of these?

Bring your brand files. The platform handles assembly, signal wiring, QA, and DSP delivery. Two to three working days from brief lock to live.

Build your DCO campaign on DCOBuilder →
Build your DCO campaign →